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My answer is pretty simple. I consider myself an entertainer, first and foremost, the typing equivalent of a song-and-dance-man (not an "artist"... art might be something I sometimes might aspire to produce, but I don't kid myself it's my stock and trade). That defines what it is I'm providing to the reader--entertainment. I might try to slip some enlightenment or education in there occasionally, but if I don't give the reader something that's going to entertain them every time, at least on some level, I've failed miserably.
What do I not owe them? Mmm. Perhaps I don't necessarily owe them the ending they expect? Or owe them a story that goes in exactly the directions that they would want it to go?
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I think every writer owes me a pony, and damn if I'm not going to whine about it until I get one.
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